Geocaching HQ Contact: Carly Gladnick
Discover Treasure X within the game of geocaching
Thousands of Treasure X game pieces are traveling from geocache to geocache around the globe
Seattle, WA (Aug 15, 2018) – To celebrate the global toy launch of Treasure X, Moose Toys teamed up with Geocaching HQ to bring to life a real-world treasure hunt adventure. In July, 3,000 special edition Treasure X game pieces were released into the game of geocaching and have since journeyed over 17,000 miles.
“Geocaching is a modern day treasure hunt that unites the spirit of exploration and adventure with treasure seeking fans around the world. It’s a natural fit to recognize and celebrate the launch of a toy like Treasure X,” said Katie DiJulio, Partnerships and Promotions Manager at Geocaching HQ.
"The response from the geocaching community has been incredible. We saw over 10,000 requests from people all over the world ranging from Sweden to Australia to the USA.”
Each game piece is engraved with a unique tracking number and moves from geocache to geocache through the hands of players towards a goal. To date, the game pieces have visited seven countries and interacted with hundreds of people. They’ll continue to journey across the globe for years to come.
Today, there are more than 3 million geocaches hidden by enthusiasts worldwide. Players use the Geocaching® app or a GPS device to find and log geocaches. Moose Toys also embraces the spirit of modern-day treasure hunting with Treasure X, a multi layered toy with the ultimate surprise reveal. Both companies inspire children and families around the world to unleash their inner explorer and play.
About Geocaching HQ:
Based in Seattle, Geocaching HQ supports the global community-based activity of geocaching. The company’s 80+ employees develop innovative products and services including Geocaching.com and the Geocaching® app that inspire and enable discovery, exploration, and adventure in more than 190 countries.
About Moose Toys:
Moose Toys exists to make children happy. The team has innovation in their DNA and are famous for the design, development and manufacture of award winning toys that continue to disrupt the market! Moose Toys dominates in categories including collectables, craft, dolls, games and youth electronics and is consistently recognised as the most creative company in the industry. The family run business disrupted the toy industry with the global phenomenon Shopkins and through these pintsized characters, reinvigorated the way children play. The success of the company extends to the development of content, entertainment and global licensing deals. Moose calls Australia home, has over 400 staff and distributes to over 100 countries.